Which takes us onto these two separate albums that you’re working on, ‘Bili’ and ‘Cymatika’, which presumably were flowing in such opposite directions that they couldn’t be merged into a single project? That’s why I struggle to take songs from other people… With music, it’s so personal, that I can’t see myself doing it now if I wasn’t loving it. So, I’ll be speaking to someone, and they’ll say: “Oh, I thought you said you were, like, 70% finished with the album?” And I’ll say: “I was, but then the sound started changing, and now some of the songs don’t stick, and now I’m 40% finished.” So it’s like a river – it keeps moving. You might think you have everything ready, in place, but then it goes elsewhere. Everything is moving to one sound – but then a record can continue to build, in another direction.
I love to see how the sounds I want to explore can change, even during the same record’s creative process. I can feel everything building up to that release, to when I get it out.
I like to put things out when they’re ready – I don’t really utilise these social media sharing platforms as some artists do, as the creative process is my favourite part of everything, and I keep that as private as I can, to me.Īnd with two albums, at least, on the go at the moment, is this an exciting period for you? Or are you so busy that you can’t get that distance, that perspective, and appreciate the fun you’re having? I don’t want a lot of chatter behind the scenes, distracting me, because I’m busy. It’s not that I take myself super seriously, but I take what I do very seriously. Even when I was working on my second album, I didn’t even want too many people I didn’t know being at the video shoots. No, I really like to work in private, and I’m not the best at opening the doors to what I’m working on for so long. Which can make it difficult to work out what’s worth getting into.Īnd you’re not somebody who likes to reveal a great many teasers on their way to a new, finalised set of recordings? But, generally, I think there’s more opportunities for new artists, even when people are uploading every single thing that they do. We reached this point where the internet suddenly became such a crowded place, and now it’s so busy that it’s hard for one artist to get all of the ears and all of the eyes. But, also, I suppose that there can be so much going on that it can actually be hard to break through. It’s easier for them to be seen and heard. So, I honestly just create, and that’s kind of it.Īs for new acts, now the internet is such a thing, there’s a greater degree of discoverability, so emerging artists can find an audience easier. Every album, it’s a snapshot of where I am, which is why I don’t usually listen to my own old music – once it’s off my chest, I’m onto the next sound. I just really want to make whatever I’m feeling. For me, I don’t want to create ‘for the market’ or anything like that. Well, I really don’t pay too much attention to what is going on in the wonder industry. What do you think has changed in that time, in the industry – both for you as a returning artist, and the challenges that newcomers face in 2014 Clash grabbed 10 with Ameriie to see where her head’s at in the here and now.įive years have passed since you were last on pop radars. Five years of it, between the Trey Songz-featured single ‘Pretty Brown Eyes’ and 2014’s comeback track, ‘What I Want’, a song preceding the release of not one but (at least) two new Ameriie albums: ‘Bili’ and ‘Cymatika’. You can’t not know it – it’s sewn into the fabric of pop, an outstanding example of timeless composition that borrowed from the past to withstand the shifting trends of music’s future.Ī smash hit in 2005, ‘1 Thing’ – from Ameriie’s second album, ‘Touch’, was followed by further success: 2007’s ‘Because I Love It’ album broke the top 20 in the UK and Japan, and 2009’s ‘In Love & War’ collection drew a great deal of critical acclaim, as well as charting well in the US and overseas. Not just one song, forever, but certainly ‘1 Thing’. But whatever you know the singer as today, she’ll always have one song as a comprehensive calling card.
She used to be Amerie, but now she’s Ameriie – and underneath that musical moniker, she’s always been Amerie Mi Marie Rogers, born in Masschusetts to an African-American father and Korean mother.
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